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Blog posts of '2014' 'December'

4 Simple Tips To Turn Your Business Envelopes Into Highly Efficient Marketing Tools
The business environment is highly competitive, and every business owner is trying to be one step ahead of his competitor. Having said that, marketing and advertising campaigns certainly help business owners increase their brand awareness, diversify their target market, increase their sales and boost their revenue. Both online and off-line marketing are equally important for promoting a business in a professional and efficient manner, and business envelopes can truly come in handy for that.

Having said that, there are several different types of business envelopes on the market, ranging all the way from catalog envelopes and interoffice envelopes to clasp and window envelopes. Here are several useful tips and hints that will help you take the design of your business envelopes to the next level and make the best of them for your marketing efforts:

1. Choose The Right Material

One never gets a second chance to make a good first impression, and this applies to envelopes as well: some of them are simply better and more professionally looking than others, and this makes them more appealing to the recipient. Regardless of design, the quality of the paper stock should be irreproachable – the business letters, cards or leaflets should be printed on a thick stock.

2. The Company’s Color Code Must Be Present On The Envelope

Every major company or corporation has a specific color code that helps it enter the public conscience, so that whenever a customer sees that particular combination of colors, he or she firstly thinks of your business. Having said that, most envelopes are available in a white or a light brown tone, but this does not have to be a general rule – you can print your own colored business envelopes, logo and motto in the upper left or right side of the envelope, as this will certainly increase brand awareness.

3. A Creative Design Will Take You A Very Long Way

The design can make or break the entire business envelope: it can determine the recipient to open and read it carefully, or to throw it directly in the trash. Having said that, a creative graphical design can make every business envelope stand out from the crowd. Nonetheless, given the fact that this is a formal envelope, it is important to remember the fact that less truly is the new more, and that adding too graphical elements can actually have the opposite effect on the message you are trying to say.

An interesting tag-line or an exquisite logo should be enough to keep the recipient engaged and to make sure that the envelope doubles as an efficient yet silent promotional tool at the same time.

4. Do Not Ignore The Texture

Last, but not least, if there is one thing that is more important than the quality of the paper, that is the texture of the envelope – visually appealing textures are far better than plain, dull ones!

Business Envelopes Infographic

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